I didn’t know what to expect when a client asked me to meet him for happy hour to share an idea with me. It was a typical rainy evening, and he had already arrived when I entered the cozy restaurant in NW Portland. He was a bit nervous and hesitant to share, so he launched into small talk. I finally told him I couldn’t help him if he wouldn’t share his idea with me. His idea was to create a mobile fitness concept. He had done tons of research and analysis about what keeps people from moving and what barriers prevent them from working out. His analysis revealed the problem, and he had created a business idea based on it. A fitness van or trailer would arrive at participants’ homes where they could work out with friends or neighbors. Once Continue Reading